Protect Your Brand. Protect Consumer Trust.
Growth is only valuable when your reputation grows with it.Healthcare brands operate in one of the world's most highly regulated environments. That demands a marketplace partner who understands not only Amazon, but also the governance, compliance and consumer expectations that underpin pharmaceutical commerce.We help brands protect product integrity, pricing strategy and customer confidence across every marketplace.Contact Us
Governance Built Into Every Marketplace.
Protecting your brand requires more than watching who else is selling it.
It means combining regulatory understanding, marketplace governance and operational discipline to safeguard both your commercial performance and your reputation.
Our teams work alongside yours to ensure every aspect of your marketplace presence supports long-term brand value.
Core capabilities
- Amazon Brand RegistryProtecting intellectual property and maintaining control over your digital shelf.
- Amazon TransparencyReducing counterfeit risk and ensuring consumers purchase genuine products.
- Pharmacovigilance-trained customer supportManaging customer interactions with the standards expected within healthcare.
- Listing and claims complianceHelping ensure product content aligns with marketplace policies and applicable regulatory requirements.
- Marketplace governanceSupporting pricing strategy, authorised distribution and policy-compliant brand protection.
Fluent in the regulation, not just the marketplace.
Most marketplace agencies have never opened a safety data sheet. We work where healthcare compliance is actually set, and we bring that fluency to every listing we manage.
Inside the industry body
PAGB associate member
We are an associate member of the PAGB, the association that represents the UK consumer healthcare industry, so we work to its standards from the inside, not at a distance.
Trusted at national level
European ministries of health
We have worked directly with European ministries of health, meeting each market's requirements country by country rather than assuming one rulebook covers them all.
Trained for healthcare
Pharmacovigilance-trained teams
Our teams are pharmacovigilance-trained and fluent in the claim, packaging and content rules that decide whether a healthcare listing stays live or gets pulled.
Every claim, cleared before it's submitted.
Semeru is our content-compliance engine: the reason our listings reach approval faster and stay live.
Before any listing, image, A+ module or advert is submitted for approval, Semeru checks it against the product safety documentation and the regulations of the market it is entering. Anything that does not comply is caught and corrected at source, so what reaches Amazon, or a regulator, is right the first time.
Content created
Listings, A+ content, imagery and adverts.
Semeru vets it
Checked against the product safety documentation and each market's regulations.
Cleared to submit
Approved faster, with a documented compliance trail.
The result: fewer rejections, a faster route to live, and a documented compliance record behind every asset.
The risks to your brand and listings.
Left unmanaged, a healthy listing gets picked apart: on price, on content and on trust. These are the four risks we manage, each through the right channel.
Marketplace governance
Unauthorised & non-compliant sellers
Offers from outside your distribution can bring unknown stock, handling and pricing to your listings. We identify potentially non-compliant activity, document genuine policy or IP infringements, and use the appropriate Amazon reporting channels where an actionable violation exists.
Sales & margin
Featured Offer protection
The Featured Offer, the Buy Box, decides who makes most of the sales. We optimise availability, fulfilment, pricing competitiveness and account health to maximise the authorised brand offer's eligibility for it, so customers can buy genuine, properly handled stock.
Brand & safety risk
Counterfeits & fakes
A fake healthcare product is not just lost revenue, it is a safety and liability risk. Transparency codes, test-buys and evidence-backed counterfeit reports keep fakes off your listings and away from consumers.
Content integrity
Invalid claims & unauthorised edits
Unauthorised edits, invalid claims and mis-categorisation can leave a compliant listing one step from suppression. We restore accurate, compliant content through Brand Registry and keep it protected so it cannot be quietly changed.
The right response for each situation.
- Genuine policy or IP violation
- Documented and reported through the appropriate Amazon mechanism. Amazon reviews it and determines the outcome.
- Counterfeit or non-compliant product
- Investigated with test-buys and Transparency data, documented, and acted on through the right Amazon, legal or regulatory route.
- Authentic but unauthorised reseller
- A commercial matter, not a report. Handled through distribution strategy, supply-chain controls and a stronger authorised offer that competes fairly.
A unique code on every single unit.
Amazon Transparency puts a unique, scannable code on every individual unit. Amazon authenticates that code before the item ships, so a counterfeit without a valid code never reaches the customer.
For OTC and healthcare products this matters more than anywhere else. A fake is not a lost sale, it is a consumer taking something that was never made, tested or handled to the right standard. Transparency closes that door at the door.
We earn the Featured Offer. We watch it around the clock.
Brand Registry, Transparency and a well-run authorised offer, operated by a team that does this every day, so genuine issues are resolved before they cost you.
- 98%+
- Featured Offer share won by the authorised brand offer
- 24/7
- monitoring of sellers, content and reviews
- Brand Registry
- + Transparency enrolment and management
- Evidenced
- every report documented before it is filed
An agency can only advise and email. Because we operate the account as your distributor, we act. Brand Registry, Transparency and the appropriate Amazon reporting channels combine so a genuine violation is documented, reported and followed through, not left live for weeks while messages bounce between three parties.
How a genuine violation gets resolved.
A repeatable, evidence-led process, run by one team, so a counterfeit or genuine policy breach doesn't sit live for weeks while emails bounce between an agency and Amazon.
- 01
Detect
Round-the-clock monitoring of sellers, the Featured Offer, content and reviews flags potentially non-compliant activity the moment it appears.
- 02
Document
We establish the facts first: test-buys, policy and IP records and Transparency data. Only a genuine, evidenced violation goes forward.
- 03
Report & follow through
Submitted through the appropriate Amazon channel, with established escalation routes used where a genuine issue remains unresolved.
- 04
Resolve & monitor
Where Amazon confirms a genuine policy or IP violation, we work through the appropriate resolution process and continue monitoring for recurrence.
Caught early, before it costs you.
Speed matters. The longer a counterfeit or a non-compliant listing sits live, the more rank, margin and consumer trust it costs, and the harder it is to undo.
We watch Featured Offer changes, new sellers, content edits, review patterns and pricing continuously, so genuine problems are caught in hours and dealt with through the right channel before they show up in your numbers.
Protecting your brand is not a reactive exercise.
It is a continuous process that safeguards consumer trust while creating the confidence needed for long-term marketplace growth.
Unlike general consumer goods, healthcare brands cannot afford inconsistent governance. Product claims, pricing, customer communications and supply chain integrity all influence consumer trust and brand reputation. Protecting these areas is not simply good marketplace practice, it is fundamental to responsible pharmaceutical commerce.
Talk to us about Protect.
A 30-minute call with the senior team, no obligation, no pitch deck.
Next pillar
Grow - sustainable growth powered by data, not guesswork.