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The platform · Beta

Semeru. The platform behind the partnership.

One place where you and WP run the whole Amazon operation together — structured exactly like the business: Deliver, Protect and Grow, with Threads carrying the conversations, projects and deadlines in between.

Semeru · Home

Every brand, the moment you log in.

The overview: performance across the whole portfolio — revenue, advertising and forecasts per brand, filterable by organisation, marketplace and date.

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Deliver Protect Grow
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Dashboard

Good afternoon, Alex

Here's your brand performance overview

All OrganisationsAll BrandsAll CountriesFromdd/mm/yyyyTodd/mm/yyyy Apply

Stedwell

Aldermere Health UK (SELLER + VENDOR)

United Kingdom

Revenue (GBP)

128.4k

+12.4%

Ads spend

8.2k

Ads sales

31.6k

ACOS

18.2%

Forecast 176.2k73%
22 days01-07-2026 - 22-07-2026

Nordwell

Nordwell Nutrition

United Kingdom

Revenue (GBP)

96.7k

+8.1%

Ads spend

5.4k

Ads sales

22.9k

ACOS

19.6%

Forecast 121.0k80%
22 days01-07-2026 - 22-07-2026

Fenwell

Fenwell Foot Care

United Kingdom

Revenue (GBP)

204.1k

+15.2%

Ads spend

12.9k

Ads sales

54.3k

ACOS

21.4%

Forecast 262.8k78%
22 days01-07-2026 - 22-07-2026

Perlwell

Perlwell Oral Care

United Kingdom

Revenue (GBP)

71.3k

+6.3%

Ads spend

3.1k

Ads sales

12.8k

ACOS

17.5%

Forecast 90.5k79%
22 days01-07-2026 - 22-07-2026
Semeru · Deliver

Watch your stock move.

The physical channel in real time: the purchase orders we place on your behalf, stock arriving into WP, and shipments heading to Amazon's fulfilment centres.

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Supply Chain

Supply Chain

Purchase orders, stock arriving into WP and shipments into Amazon fulfilment centres

4Open purchase orders182.6k committed
26.4kUnits inbound to WP3 deliveries this week
31.2kUnits heading to Amazon5 shipments in transit

Purchase orders

Placed by WP · last 30 days
POBrandUnitsValue (GBP)StatusInto WP
PO-2647Stedwell12,00046.2kConfirmed04 Aug
PO-2646Fenwell8,50038.9kIn production11 Aug
PO-2645Nordwell6,00022.4kScheduled18 Aug
PO-2644Perlwell4,80018.1kConfirmed29 Jul

Shipments to Amazon

Fulfilment centre inbound
ShipmentFCUnitsStatusProgress
SHP-9F27KLTN46,240In transitFri 25 Jul
SHP-9F26HBHX44,980ReceivingToday
SHP-9F25TMAN17,410Received21 Jul
SHP-9F24QLBA45,110Closed18 Jul

148.2k

Units held at WP

96.1k

Units at Amazon FCs

9.4

Weeks of cover

0

Lines out of stock

Semeru · Protect

The brand portal.

A comprehensive home for the regulated side: listings, A+ content, safety documentation and marketing materials — stored, versioned and governed per organisation.

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Brand Portal

Brand Portal

Manage listings, A+ content, safety documents and files across every brand

A

Aldermere Health (CENTRAL)

LiveIn reviewDraft
Listings Lab000
A+ Content000
0 brands · 0 listingsOpen
A

Aldermere Health UK (SELLER + VENDOR)

LiveIn reviewDraft
Listings Lab2023
A+ Content611
6 brands · 25 listingsOpen
A

Aldermere Health DE (SELLER + VENDOR)

LiveIn reviewDraft
Listings Lab410
A+ Content200
3 brands · 5 listingsOpen
NN

Nordwell Nutrition

LiveIn reviewDraft
Listings Lab301
A+ Content110
1 brand · 4 listingsOpen
FF

Fenwell Foot Care

LiveIn reviewDraft
Listings Lab210
A+ Content100
1 brand · 3 listingsOpen
PO

Perlwell Oral Care

LiveIn reviewDraft
Listings Lab200
A+ Content100
1 brand · 2 listingsOpen
Brand Portal
Semeru · Grow

The marketing engine, in the open.

Sales and advertising performance across every brand and marketplace — the same dashboard our strategists run your account on, with the strategy alongside.

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Sales PerformanceAdvertising Performance

Sales Performance

Analyze your sales performance across brands and marketplaces

Nordwell NutritionNordwellUnited KingdomFrom23/07/2025To23/07/2026✕ Clear Apply

Showing data: 23 Jul 2025 – 22 Jul 2026

4,382,190.55

Total revenue (GBP)

291,447

Total units sold

51.24%

Conversion rate

502,118.40

Revenue forecast (GBP) · July 2026

Revenue Trend Units Sold Trend
Sales Performance
Semeru · Threads

Where the partnership talks.

Conversations, tasks, deadlines, meeting notes and planning workspaces — shared between your team and ours, attached to the brand they belong to.

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ThreadsPersonalCalendar

Threads

View and manage all conversations across brands

Search threads...
StarredActiveArchivedTableKanban
All OrganisationsAll BrandsAll StatusAll PrioritiesAll AssigneesInternal & Extern
New Thread
All PillarsDeliverProtectGrowMisc
TitlePillarStatusPriorityDeadlineAssigned💬TasksUpdated
Fulfilment onboarding — next stepsNordwell NutritionDeliverStock LevelsTODOMedium29 Jul 20260530m ago
Retail media budget reallocationWP InternalMiscAdvertising StrategyTODOHigh24 Jul 2026JC103h ago
New product evaluation — lid care rangeAldermere HealthMiscOtherIn ProgressMediumJC63Yesterday
Semeru — dashboard feedback round 2WP InternalMiscOtherTODOMediumJC00Yesterday
Monthly marketing call — follow-up tasksPerlwell Oral CareMiscOtherTODOMedium12 Aug 2026LN1321 Jul 2026
Q4 video content (TV style)Stedwell / Aldermere HealthMiscAdvertising StrategyTODOMedium21 Aug 2026JC0121 Jul 2026
H1 review meeting — notes and actionsSalvewell SkincareMiscOtherTODOMediumJC0321 Jul 2026
Multipack ASIN incorrectly flagged as a medicineAldermere Health UK / StedwellProtectTroubleshootingIn ProgressHigh20 Jul 2026AR1019 Jul 2026
Minimum price threshold — update listingsWP InternalProtectDealsTODOMedium7 Aug 2026JC1017 Jul 2026

Upcoming deadlines

24JulAPI key handoverNordwell Nutrition

Your activity

Status, priority, deadline, assignment and task changes.

M. Okafor assigned this task to you

Fulfilment onboarding / API key handover

Task Assigned26m ago

Product preview · all brands, people and figures are fictional

Why Semeru

Transparency is the operating model.

A partnership where WP buys your stock and runs your channel only works in the open. Semeru is that openness made software: the same numbers we plan against, the same documents we govern the listings with, and the same task list both teams work from.

Deliver shows the orders and shipments as we place them. Protect holds the safety documentation, marketing materials and listing content that keep a regulated brand compliant. Grow shows the marketing engine and the strategy behind it. And Threads replaces the email chains — every conversation, decision and deadline lives with the brand it belongs to.

One login, and your whole Amazon operation is on the table.

See Semeru with your brand in it.

Book a walkthrough and we will show you the platform running a real operation.

Book a Walkthrough