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Amazon Bites

How Amazon works, one bite at a time.

Short, plain-English explainers of the platform that decides how healthcare sells online. One concept per bite, a few minutes each, filed under Deliver, Protect and Grow. No jargon survives.

39 bites on the shelf

Depth is measured in bites: one is the essentials, three is operator detail.

Deliver

What is FBA, actually?

Fulfilled by Amazon, explained properly in two minutes.

One bite · 1 min
Deliver

What does FBA prep actually involve?

Poly bags, bubble wrap and expiry labels: the unglamorous work that decides whether your stock gets accepted.

One bite · 1 min
Deliver

FBA, FBM or Seller Fulfilled Prime: which model when?

Three ways to get an order to a customer, and the right answer is usually a mix.

Two bites · 1 min
Deliver

Vendor or Seller: what is the difference on Amazon?

1P or 3P is the biggest commercial decision a brand makes on Amazon, and many make it by accident.

Two bites · 1 min
Deliver

ASINs, EANs and SKUs: how does Amazon know what your product is?

A translation guide for the acronyms flying around every Amazon meeting.

One bite · 1 min
Deliver

Why does new stock take weeks to go live?

The distance between delivered to Amazon and available to buy surprises every brand once.

Two bites · 1 min
Deliver

How does Amazon handle expiry dates?

Shelf life is an operational currency on Amazon, and healthcare brands spend it faster than most.

Two bites · 1 min
Deliver

What counts as meltable stock, and why does it matter?

Amazon has a calendar for heat-sensitive products, and it catches brands out every summer.

Two bites · 1 min
Deliver

Why did Amazon flag my product as hazmat?

Aerosols, alcohol content and lithium batteries: the hidden review process that pauses listings.

Three bites · 1 min
Deliver

What is the IPI score, and why does it cap your storage?

Amazon grades how well you manage inventory, and the grade decides how much space you get.

Two bites · 1 min
Deliver

What happens to FBA capacity in Q4?

The quarter you most need warehouse space is the quarter Amazon gives you least.

Three bites · 1 min
Deliver

What are parent-child variations?

Why your 30-pack and your 90-pack should share one page instead of fighting on two.

One bite · 1 min
Deliver

What are Vendor chargebacks, and why do they eat margin?

The line items on a Vendor remittance that nobody budgets for.

Three bites · 1 min
Protect

What is the Buy Box, and why is it everything?

One button decides who gets the sale on every Amazon product page.

One bite · 1 min
Protect

What does Brand Registry actually unlock?

A trademark plus a form, and suddenly you have tools most sellers never see.

One bite · 1 min
Protect

How do Transparency codes stop counterfeits?

A unique code on every unit, checked at the warehouse door before the fake can ship.

Two bites · 1 min
Protect

Where do grey-market sellers get your stock?

They are not counterfeiters. They bought it from someone, and that is exactly the problem.

Two bites · 1 min
Protect

What is listing hijacking, and how do you take a page back?

When someone else edits your product page, or sells something else entirely through it.

Two bites · 1 min
Protect

What is a test buy, and why do brands make them?

The fastest way to turn a suspicion into evidence Amazon will act on.

Two bites · 1 min
Protect

Why does one cheap Amazon offer break retail pricing everywhere?

Buyers and grocers price-check Amazon in the meeting, while you are still presenting.

Two bites · 1 min
Protect

What are brands actually allowed to do about reviews?

The line between review strategy and review manipulation is thinner than most decks admit.

One bite · 1 min
Protect

Suppressed, stranded or blocked: what happened to my listing?

Three different failures, three different fixes, one empty search result.

Two bites · 1 min
Protect

Why do healthcare listings get taken down for claims?

The words that quietly delist medicines, supplements and devices.

Three bites · 1 min
Protect

Trademark, copyright or patent: which IP complaint fits?

Amazon gives brand owners three different weapons, and most reach for the wrong one.

Three bites · 1 min
Protect

What does account health actually measure?

The dashboard Amazon uses to decide whether you keep trading at all.

One bite · 1 min
Protect

What is Project Zero?

The invitation-based programme that lets brands delete counterfeit listings themselves.

Three bites · 1 min
Grow

Sponsored Products, Brands and Display: what is the difference?

The three ad formats that spend most Amazon budgets, translated into plain English.

One bite · 1 min
Grow

ACoS and TACoS: which number actually matters?

Two acronyms, one letter apart, telling completely different stories about the same account.

Two bites · 1 min
Grow

Keywords vs search terms: what is the difference?

You bid on one. The customer types the other.

One bite · 1 min
Grow

How does the organic rank flywheel work?

Why sales beget sales on Amazon, and how advertising kick-starts the wheel.

Two bites · 1 min
Grow

What is A+ content, and what is it for?

The bottom half of the product page is where doubt goes to be answered.

One bite · 1 min
Grow

Is a Brand Store worth building?

Your only space on Amazon with no competitor ads in sight.

One bite · 1 min
Grow

How does Subscribe & Save actually work commercially?

The retention engine hiding behind a checkbox on your listing.

Two bites · 1 min
Grow

What do new-to-brand metrics really measure?

The metric that separates real growth from expensive churn.

Two bites · 1 min
Grow

Why pay to advertise on your own brand name?

It feels like a tax, until you see who else is bidding on your name.

Two bites · 1 min
Grow

What is Amazon DSP, and when is it worth it?

Amazon’s programmatic engine: retail data, aimed beyond the search bar.

Three bites · 1 min
Grow

What is Amazon Marketing Cloud?

The clean room where Amazon finally shows you the customer journey.

Three bites · 1 min
Grow

Deals, vouchers and coupons: what does a promotion actually buy?

Price cuts are easy. Knowing what they purchased is not.

Two bites · 1 min
Grow

Does Amazon growth lift your other channels?

The spillover effect the Amazon P&L never shows.

Three bites · 1 min
New to Amazon?

Start With These Five

Read in order, these cover the vocabulary every Amazon meeting assumes: how fulfilment works, who wins the sale, and what the advertising is actually doing.

  1. What is FBA, actually?

    Deliver · 1 min

  2. What is the Buy Box, and why is it everything?

    Protect · 1 min

  3. What does Brand Registry actually unlock?

    Protect · 1 min

  4. Sponsored Products, Brands and Display: what is the difference?

    Grow · 1 min

  5. What is A+ content, and what is it for?

    Grow · 1 min

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